Top Story

e4m_logo.png

Home >> Advertising >> Article

Charu Bakshi’s 4D IMC mops up business worth Rs 25 cr

21-January-2010
Font Size   16
Charu Bakshi’s 4D IMC mops up business worth Rs 25 cr

It was about two years back that Charu Bakshi had quit Law & Kenneth Delhi to start her own venture, a creative hotshop 4D IMC (Integrated Marketing Communication). Not much has been heard about the agency since its launch, but Bakshi has been busy setting up the operations and the agency has bagged businesses worth Rs 25 crore in the mean time.

Speaking to exchange4media, Bakshi, President, 4D IMC, said, “We are a media independent company, handling business worth Rs 25 crore. We want to explore non-traditional media, which includes digital, mobile, activation, retail, packaging and design along with print and TV.”

She further said, “We are looking to provide excellent creative solutions and already have a digital division in place. We are exploring new media as well. We have won a wide range of skin and cardio diabetic products. The agency has won several accounts such as No Marks cream, Ozone range of facial cream, Zap In clear pimple cream, Vanish cream among others.”

On the plans for 2010, Bakshi said, “We will focus on acquiring new businesses and focus on new media.”

Bakshi added, “As part of beefing up our creative team, Partho SenGupta has been roped in as ECD. He is an experienced person and together we expect to crack breaking solutions.”

On joining the creative hotshop, Sengupta said, “The reason I joined this company is that Bakshi is an old colleague of mine. We team up well and we hope to do some great work.”

Sengupta had quit Iris as Creative Director on January 8, 2010. He had joined Iris in October 2008, partnering Kenneth Augustine. Some of the brands that he had worked on included Samsung, Sony TV and Handycams, and Microsoft, among others.Prior to Iris, he was with BBDO India, where he was one of the first appointments when the agency set up shop in the country. He was primarily looking after the 7Up business. Prior to BBDO India, he was with Rediffusion Y&R. He had also worked with agencies like Bates 141 (then Enterprise Nexus) and Mudra, had short stints at Saatchi & Saatchi, Euro RSCG, Cheil Communications and Dentsu Marcom.

Sengupta has 15 years’ experience in the field of advertising and had begun his career with Lowe Lintas, Kolkata

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...