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Changes at Mindshare: Ravi Rao to lead India, as R Gowthaman heads to APAC role

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Changes at Mindshare: Ravi Rao to lead India, as R Gowthaman heads to APAC role

After months of speculation on the subject, Mindshare APAC has finally formalised the changes in its senior management. R Gowthaman, aka G’Man, Leader, Mindshare South Asia is set to assume a larger responsibility in the region. In a newly created role, G’Man will be Chief Client Officer for the Asia Pacific region. In his new role, he continues to work closely with Ashutosh Srivastava, Leader, Mindshare APAC.

G’Man will move to Singapore to take on this new role, which is effective from January 1, 2012.

In the meanwhile, Ravi Rao, Leader, Team Unilever South Asia, has been elevated to be Leader, Mindshare South Asia. This will also be effective from January 1, 2012.

Mindshare officials have confirmed the development to exchange4media.

Commenting on Gowthaman’s appointment, Ashutosh Srivastava, CEO Mindshare APAC, said, “With the fusion of technology with media and the accompanying deluge of data, marketers are seeing more specialist talent and agencies involved in their business than ever before. They have to manage a far more complex ecosystem to get value from all their partners. So they see huge value in strong agency client leaders – people with sound understanding of their brands and of media & technology, who can help them facilitate more impactful and integrated marketing solutions working with various specialists. We are attracting new talent and developing broader skills amongst our key client leaders so we can do this on bigger scale. Gowthaman’s appointment is a reflection of the importance Mindshare has placed on this breed of talent.”

Under G’Man’s charge, Mindshare India had become a great example of donning the new structure that Mindshare had created for itself in 2008. G’Man had brought digital at the centre of Mindshare’s offering and was instrumental in creating a bouquet of services for its clients. Mindshare India had recorded significant year on year growth under G’Man’s watch. Most senior members of the industry view his move to the region as a loss to the Indian media agency fraternity.

Rao had joined Mindshare in 2009, prior to which he was with Omnicom Media Group in the Middle East. In the last three years, he has grown to become a force to reckon with both in the GroupM structure and in the Indian media business.

Vikram Sakhuja, CEO, GroupM South Asia said, “In the last two years Ravi has run the Team Unilever operation successfully on the back of securing the business in 2010 across South Asia. Since then Team Unilever has won various awards in Content, Digital, Communication Planning across local, regional and global making it one of the crown jewels in the media world. In his new role as Leader South Asia, Ravi Rao will bring in his wealth of experience in Strategic Planning, Research, Content, Digital and forming Strategic Alliances to position Mindshare as their clients’ lead business partner in South Asia.”


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