Leo Burnett’s below the line (BTL) offerings are seeing a definite shape now. Hitherto, the agency had LeoActivation and the recently launched Arc in the segment. However, now brand LeoActivation ceases, while Arc has two heads – Romit Mitra, supervising all activities of Arc, and Sujit Nair, who has just been promoted to take charge of Proprietary Events as AVP. Nair will continue to report directly to Harish Parameshwaran, Director, Leo Burnett.
Explaining more on the present structure, Arvind Sharma, Chairman, Leo Burnett, said, “LeoActivation now becomes Arc. But with in Arc, Proprietary Events will be an independent function and Sujit will take care of that. Romit is responsible for everything else.”
Leo Burnett had launched its international below-the-line arm, Arc, a couple of months back, while the brand LeoActivation was put in place three years back. Nair has played a key role in setting up LeoActivation and in its progress so far. Sharma is confident that in the new structure, Arc will be able to do even better work for its clients in the BTL segment.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions