In a closely contested pitch involving several agencies, Beehive Communications has bagged the beauty range business of Chambor. Both Beehive and Baccarose (distributors of Chambor in India) are tightlipped about the size of the business, but it is believed to be substantial.
It ia a great opportunity for Beehive as Chambor returns to outsourced advertising after a long hiatus. Varsha Dalal, Executive Director, Baccarose, said, “There’s a lot of excitement in Chambor currently as this year marks a whole new dimension in our marketing initiatives for the brand. A creative alliance that would help us create a buzz in the markets is what we were looking for, and Beehive rightfully fits the bill.”
Gearing up for the task, Shyamashree D’Mello, Creative Head, Beehive Communications, said, “We are looking forward to an exciting and successful working relationship with Chambor. It is a brand that allows us a lot of scope for creativity and we are hoping to give the brand the cynosure it deserves through our ideas.”
The agency plans to bring in fresh thinking and innovative solutions addressing the needs of Chambor’s existing loyal consumers as well as the new conversions that the brand aims to bring about this year. The brand has an exciting line-up of new products to be launched in this calendar year, hence there was a need for an agency with real eyeball grabbing ideas.