Top Story

e4m_logo.png

Home >> Advertising >> Article

Centuryply launches TVC for laminates

18-December-2014
Font Size   16
Share
Centuryply launches TVC for laminates

CenturyPly has launched its first ever TVC for laminates, aimed at end users, with a clear message – “My design, my style”. It is an important landmark for the company since Century Laminates has not been advertised ever since its inception. As a category, Laminates is not very well understood by the normal consumer and hence is largely influencer driven. The TVC is all set to change the game.

While the overall market size of laminates is worth Rs 4500 Cr, the organized market is somewhere around Rs 2500 Cr. Century Laminates currently has approximately 6 per cent of market share with huge potential for growth.

Laminates play a key role since a lot of thought goes into new generation homes and people don’t compromise on spending for their interiors. This has created a demand for a premium laminate in the market that CenturyPly is planning to tap into.

The idea behind the TVC is about celebrating an equal say and contribution in decision-making, so prevalent in modern day relationships, and how Century Laminates makes it easier for people to balance each other’s point of views. The wide range of Century laminates is showcased aptly along with an insight and understanding of modern day relationships.

Speaking about the new TVC, Keshav Bhajanka, Director, CenturyPly, said, “We want to give every customer a visual experience through Century laminates. They too can play an important role in choosing the right look as we believe there is an artist inside all of us. With its wide range, Century laminates gives an unparalleled freedom of choice to the end user.”

Amit Gope, Head Marketing, CenturyPly, feels the TVC is just the beginning of portraying Century laminates as an individual brand. “We have many good products, but Century laminates has to become a leader in the laminates segment. This is our first effort towards realizing that goal,” he said.

Watch the TVC here:

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group