Top Story

e4m_logo.png

Home >> Advertising >> Article

Century Ply awards media mandate to Lodestar UM

08-July-2015
Font Size   16
Century Ply awards media mandate to Lodestar UM

Century Ply has awarded its media AoR to Lodestar UM. The account moves out from Mindshare that has been handling it for more than a decade.

The current mandate for Lodestar UM spans across all products of Century Ply.

Talking about this shift Amit Kumar Gope – Group Marketing Head, Century Ply, said, “It was not an easy decision to part ways with our existing agency. However Lodestar UM opened a whole new chapter in front of us through their understanding of the plywood market. Their media solution was focused on an alloy of strategy, basis sound consumer insight and portfolio management. We are confident with this partnership looking at our massive expansion in the near future”

Nandini Dias – CEO, Lodestar UM, said, “We went ahead with a simple yet compelling strategy rooted in consumer insight. Lodestar UM always believes that strategy lies at the heart of understanding the consumer and that solutions should connect with the audience being media agnostic”.

Century Plyboards (CPIL), the first ISO 9002 Company in India for plywood and veneer, started its operations in 1986. In a very short span, it has created a niche for itself and is the market leader in this sector. CPIL today manufactures the entire range of commercial, marine, shuttering and decorative plywood. It has also started manufacturing and marketing laminates under the brand name ‘Century Laminates’ and pre-lam particle boards named as ‘Century Prelam’. Veneer is sold under the brand name of ‘Century Veneers’.


Lodestar UM is a leading media agency from IPG Mediabrands.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow