Central Bank of India has called for a creative pitch to empanel multiple creative agencies for 2013-2014. The process is currently underway in Mumbai. Sources close to the development have confirmed the news to exchange4media.The size of the business is estimated to be Rs 30 cr – Rs 40 cr.
Creative agencies taking part in the pitch include RK Swamy BBDO, Beehive Communications, Publicis Ambience, etc.
A pre-bid meeting was held on March 21, 2013 in Mumbai. After initiatial evaluation, the agencies will be shortlisted on March 23 for the final presentation for the empanelment.
Central Bank of India, founded in 1911, has 4214 branches in India.