Top Story

e4m_logo.png

Home >> Advertising >> Article

Central Bank of India calls for a creative pitch

23-March-2013
Font Size   16
Share
Central Bank of India calls for a creative pitch

Central Bank of India has called for a creative pitch to empanel multiple creative agencies for 2013-2014. The process is currently underway in Mumbai. Sources close to the development have confirmed the news to exchange4media.The size of the business is estimated to be Rs 30 cr – Rs 40 cr.

Creative agencies taking part in the pitch include RK Swamy BBDO, Beehive Communications, Publicis Ambience, etc.

A pre-bid meeting was held on March 21, 2013 in Mumbai. After initiatial evaluation, the agencies will be shortlisted on March 23 for the final presentation for the empanelment.

Central Bank of India, founded in 1911, has 4214 branches in India.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016