Top Story

e4m_logo.png

Home >> Advertising >> Article

Center Fruit launches new ad campaign, ‘Center fruit Endless’

02-January-2016
Font Size   16
Share
Center Fruit launches new ad campaign, ‘Center fruit Endless’

Center Fruit by Perfetti Van Melle has rolled out a new ad campaign, ‘Center fruit Endless’. The launch is supported by a campaign conceptualised by Ogilvy & Mather.

 Arun Sharma, Controller Marketing, Perfetti Van Melle India, said, “We have a strong focus on delighting the consumers with relevant innovations. Long lasting taste is an important benefit for the consumers, and we believe this innovation will delight the consumers. The communication challenge was to convey the long lasting flavour in the signature Center fruit way”

 Taking a cue from typical old Bollywood movies, where a young kid transforms into a grown man, while he runs on the streets. The new commercial shows two kids playing on a street. One starts running after the other in a mock chase. Suddenly they start running behind a bus non-stop, wagging their tongues as if they're being compelled by some force. It is because the back of the bus has a Center Fruit Endless banner stuck on it. And they run for so long that they grow up.

 Anurag Agnihotri, Executive Creative Director, Ogilvy & Mather, said, “The product benefit of a long lasting flavour means long lasting 'laplap'. To illustrate this, we used the typical 70s Bollywood growing-up sequences. It was the perfect fit and brought out the benefit in the usual, funny Center Fruit way.”

You can watch the ad here:

Agency Credits:

Creative:

Anurag Agnihotri, Executive Creative Director

Saurabh Dikshit, Creative Director

Saurabh Kulkarni, Creative Director

Account Management:

Vishwajeet Rana, Sr. Vice President – Account Management

Parul Madaan, Client Services Director

Ankita Singh, Group Account Manager

 Production house: Bubblewrap films

Suresh Triveni – Director

Ketaki Guhagarkar Surve – Producer

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited