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CBFC bans Pierce Brosnan's latest Pan Bahar ad

CBFC bans Pierce Brosnan's latest Pan Bahar ad

Author | exchange4media News Service | Monday, Oct 17,2016 12:21 PM

CBFC bans Pierce Brosnan's latest Pan Bahar ad

Pierce Brosnan’s Pan Bahar ad has been banned from national and satellite television in the country. The Central Board of Film Certification issued the order citing laws that restrict content promoting paan masala, tobacco and alcohol from being showcased on electronic media. The ad was trolled on social media after it appeared on newspapers a week ago.

After the ad got criticised on Twitter with people pointing out the health risk concerns involved with the product, Pan Bahar gave a statement to The Indian Express and said, “As we support our country’s ‘Make in India’ campaign, we are proud to have Mr. Brosnan on board and would like to thank him for lending his image for the short film of Pan Bahar and taking the brand to next level while making it classier with his elegance and style.” The company said the uproar about the ad on social media was because of the lack of awareness about the product.

The company said, “The product is a Pan Masala [Indian mouth freshener] which has Betelnut, Lime, Catechu, Cardamom seeds, Sandal wood oil, and Kewara in it and there is NO Tobacco No Nicotine content in this product.” They also said that there was no tobacco product under the brand name in question. 

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