CavinKare India in the process of finalising a creative partner for its new fashion hair colour product, which is a brand extension of Spinz. The FMCG company had called for a multi-agency pitch. Sources have said that the account is likely to land with Contract India.
Very recently CavinKare had appointed Leo Burnett India to handle its soon-to-be-launched toothpaste brand, while Saints & Warrior was brought on board for its snacking business.
It may be noted that Mudra continues to work on Spinz Talc and Deos.
When contacted, CavinKare officials confirmed the pitch call, but denied about Contract India bagging the business. The officials said that the pitch process was still underway and a decision was yet to be taken. However, sources close to the development have informed that Contract India is a frontrunner for the business.