Top Story


Home >> Advertising >> Article

CavinKare to announce creative partner for new brand soon

Font Size   16
CavinKare to announce creative partner for new brand soon

CavinKare India in the process of finalising a creative partner for its new fashion hair colour product, which is a brand extension of Spinz. The FMCG company had called for a multi-agency pitch. Sources have said that the account is likely to land with Contract India.

Very recently CavinKare had appointed Leo Burnett India to handle its soon-to-be-launched toothpaste brand, while Saints & Warrior was brought on board for its snacking business.

It may be noted that Mudra continues to work on Spinz Talc and Deos.

When contacted, CavinKare officials confirmed the pitch call, but denied about Contract India bagging the business. The officials said that the pitch process was still underway and a decision was yet to be taken. However, sources close to the development have informed that Contract India is a frontrunner for the business.



Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.