Top Story

e4m_logo.png

Home >> Advertising >> Article

CavinKare awards Fairever account to JWT, Euro bags Nyle

15-November-2002
Font Size   16
Share
CavinKare awards Fairever account to JWT, Euro bags Nyle

Chennai-based CavinKare Ltd. has awarded the advertising for the Fairever brand to JWT and the Nyle brand - comprising herbal shampoo, moisturising lotion and cold cream - to Euro RSCG. Euro already handles CavinKare's Meera soap account, and JWT has been working on some new projects with CavinKare.

Industry sources estimate the Fairever account to be worth about Rs 12 crore, and the Nyle shampoo account to be worth about Rs 3 crore.

Fairever has a more than 12 per cent share of the Rs 650-crore fairness cream market, and Nyle ranks as the fifth largest shampoo brand in the country. The company took so long to finalise the account shifts because these are "critical brands that are extremely important to the company," the spokesperson said.

CavinKare pulled the advertising for these two brands from long-time agency Fountainhead Communications, which handled the account for 10 years. The other agencies on CavinKare accounts are Ogilvy & Mather (Meera Shikakai) and Rubecon (Spinz talc).

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group