Cashback and coupons web portal CashKaro.com has appointed Enormous as its creative agency after a multi-agency pitch. CashKaro will be looking at strengthening its market leader position in the Cashback and Coupons space and is embarking on an aggressive marketing campaign to create awareness among the online shoppers and deal hunters. The campaign will primarily focus on CashKaro’s product offering and benefits of using the platform.
On the development, Swati Bhargava, Co-Founder CashKaro.com said, “We are delighted to have Enormous as our creative agency. For a young and growing brand like ours, it is important to communicate with the target audience across touch points. In Enormous we have found the right partner, who has the requisite knowledge and experience in the space. They will help us reach our potential target base in the most creative manner."
Ashish Khazanchi, Managing Partner, Enormous commented, “We're proud to be appointed the agency for CashKaro.com. It's a dynamic organization with not just an innovative product but vaulting ambition. It’s always a delight to partner with people who look at not just selling a product but bringing added value to people's lives. They are also mature advertisers and we aim to scale up the game with them.”
Enormous will be working on a 360 degree advertising campaign which will focus key markets across the country.