The Cable and Satellite Broadcasting Association of Asia (CASBAA) recently announced the details of the CASBAA TV Advertising Awards 2006 to recognise creative excellence in multi-channel television. Supported by a month-long campaign featuring three specially developed TVCs to be carried on more than 20 Asian TV networks, the CASBAA TV Advertising Awards ceremony will be the climax of the CASBAA Convention 2006 in Hong Kong from October 24-27, 2006.
Marcel Fenez, Chairman of CASBAA, said, “The 2006 Awards have been designed to celebrate a burst of regional creativity in the wake of the digital TV revolution. This year’s awards will feature recognition of eye-catching campaigns as measured across a range of advertising principles.”
The CASBAA TV Advertising Awards programme will also feature a special address by Irwin Gotlieb, the New York-based, Worldwide CEO of GroupM.
The CASBAA TV Advertising Awards, which are staged in association with Media magazine, will be given for various categories with certificates awarded for the best in a particular sub-category. The categories include: Best Under-18s TVC, Best Business or Corporate TVC, Best Travel and Tourism TVC, Best Sports and Leisure TVC, Best TVC India / South Asia, Best TVC Greater China, Best TVC SE Asia, Most Creative Use of TV, Best Use of Sponsorship, and Campaign of the Year Award.
Fenez said, “The playground of creativity is changing as fast as the Asian media environment. Great ideas are permeating further and more vitally than ever before as they ignite the value of products through the insightful delivery of the relationships between consumers, brands and channels.”
“With the CASBAA TV Advertising Awards ranging from those for the ‘Best Under 18s TVC’ to the ‘Most Creative use of TV’, we believe that the recognition of imaginative and flexible campaigns carried on TV will be given a significant boost. We expect some very exciting entries this year,” said Kevin Jennings, the CASBAA Director of Events.
A final feature of the CASBAA TV Advertising Awards on October 27 will be the presentation of the CASBAA Chairman’s Award 2006 for the most outstanding contribution to the Asian pay-TV industry in the past 12 months.