The CASBAA TV Advertising Awards attempts to award the best creative talent in TV advertising in the Asia Pacific. CASBAA is now inviting entry submissions for the 2007 awards. The deadline for entries is August 31. This year’s CASBAA TV Advertising Awards are managed and promoted by Media E2E (India).
An official communiqué quoted: “While other awards limit themselves to a single country, or attempt to bring the entire world on one platform, the CASBAA Awards are the only ones focussing on the world’s most dynamic, most exciting, and most important consumer markets of the 21st century: the countries of the Asia Pacific region.”
Launched four years ago, CASBAA has created a prestigious commercial TV advertising competition in Asia. The Awards will be presented at a cocktail event as part of the CASBAA Convention in Hong Kong on Thursday November 1.
The awards are open to all advertisers, agencies and pay TV stations. To be eligible for entry, the TV commercials must have been aired within Asia between September 1, 2006 and August 31, 2007.
The awards this year are looking beyond the backbone of traditional TVC, to the creative use of commercial messaging including brand integration, interactivity, and integrated sponsorships. For the first time, CASBAA is launching a special award for the best creative work from pay TV channels in a new category ‘Best Integrated Campaign by a Pay TV Station’.
There are also other unique categories that CASBAA recognises with its focus on this region, like the ‘Best TVC Targetted at Youth’ award.