CASBAA Convention 2007: ‘It’s all about content’

CASBAA Convention 2007: ‘It’s all about content’

Author | exchange4media News Service | Tuesday, Jan 09,2007 8:56 AM

CASBAA Convention 2007: ‘It’s all about content’

Based on the theme of ‘It’s all about content’, the CASBAA Convention 2007 will focus on the vital market driver for pay-TV services and video content. The Convention will highlight how the relationship between content, carriage, customers and revenue is indivisible. It is slated to be held from October 30 to November 2 at Hong Kong’s Academy for Performing Arts.

The annual CASBAA Convention brings together broadcast executives and technology specialists from Asia and around the world to exchange views and information during high-powered interactive debates.

Marcel Fenez, Chairman of CASBAA, said, “There is now a deeper industry-wide recognition whether the platform is cable, satellite, broadband, mobile or any other delivery mode consumers ultimately pay for the images on screen.”

According to CASBAA, with the need to maximise viewership and revenues in a world of proliferating channels, the delineation of quality niche products was gaining ever-greater relevance. Meanwhile, a more sophisticated understanding of consumer behaviour and the development of related marketing campaigns all flowed back to the core product, which was compelling content.

The ever-changing technology landscape will also feature strongly during the CASBAA Convention 2007, as will the mega-markets of China and India and the still green-field markets of Indonesia and Vietnam.

Simon Twiston Davies, CEO, CASBAA, said, “This is where Asia’s pay-TV decision-makers meet market dynamics head on. First comes carriage, but then you need content.”

The 2006 event had attracted global executives to Hong Kong to hear the likes of Michael Fries, President and CEO of Liberty Global; Remi Hinduja, Chairman of Hinduja TM; Louise Sams, President of Turner Broadcasting System International; Irwin Gottlieb, Global CEO of Group M; and John Kwun, MD, Carlyle Group.

Cable & Satellite Broadcasting Association of Asia (CASBAA) is an industry-based advocacy group dedicated to the promotion of multi-channel TV via cable, satellite, broadband and wireless video networks across the Asia-Pacific.

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