Top Story

e4m_logo.png

Home >> Advertising >> Article

Carrefour initiates creative review

30-November-2012
Font Size   16
Share
Carrefour initiates creative review

Carrefour, the world’s largest retailer after Walmart, has initiated a creative pitch a few days ago in Delhi National Capital Region. At present, the creative duties of the brand are with Publicis Capital. While Carrefour officials have declined to comment on the development, industry sources have confirmed the news to exchange4media.

Carrefour is a French multinational retailer headquartered in Boulogne Billancourt, France. It is one of the largest hypermarket chains in the world. The group, known for its supermarket and convenience store format in other parts of the world, opened the first cash and carry store in Delhi in December 2010 and the second in Jaipur in 2011. The store houses an array of merchandise in both food and non food section ranging from grocery-food, grocery –non food, fresh, durables, electronics & appliances, and apparel and accessories.

Like some other retail majors such as Walmart and Tesco, it has been waiting for India to increase FDI (foreign direct investment) in multi-brand retail. The Cabinet’s decision earlier this year to allow up to 51 per cent FDI in multi-brand retail has paved a way for the much-awaited entry of foreign retail giants into the $450 billion retail market.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.