Top Story

e4m_logo.png

Home >> Advertising >> Article

Carrefour initiates creative review

30-November-2012
Font Size   16
Share
Carrefour initiates creative review

Carrefour, the world’s largest retailer after Walmart, has initiated a creative pitch a few days ago in Delhi National Capital Region. At present, the creative duties of the brand are with Publicis Capital. While Carrefour officials have declined to comment on the development, industry sources have confirmed the news to exchange4media.

Carrefour is a French multinational retailer headquartered in Boulogne Billancourt, France. It is one of the largest hypermarket chains in the world. The group, known for its supermarket and convenience store format in other parts of the world, opened the first cash and carry store in Delhi in December 2010 and the second in Jaipur in 2011. The store houses an array of merchandise in both food and non food section ranging from grocery-food, grocery –non food, fresh, durables, electronics & appliances, and apparel and accessories.

Like some other retail majors such as Walmart and Tesco, it has been waiting for India to increase FDI (foreign direct investment) in multi-brand retail. The Cabinet’s decision earlier this year to allow up to 51 per cent FDI in multi-brand retail has paved a way for the much-awaited entry of foreign retail giants into the $450 billion retail market.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking