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Carrefour initiates creative review

30-November-2012
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Carrefour initiates creative review

Carrefour, the world’s largest retailer after Walmart, has initiated a creative pitch a few days ago in Delhi National Capital Region. At present, the creative duties of the brand are with Publicis Capital. While Carrefour officials have declined to comment on the development, industry sources have confirmed the news to exchange4media.

Carrefour is a French multinational retailer headquartered in Boulogne Billancourt, France. It is one of the largest hypermarket chains in the world. The group, known for its supermarket and convenience store format in other parts of the world, opened the first cash and carry store in Delhi in December 2010 and the second in Jaipur in 2011. The store houses an array of merchandise in both food and non food section ranging from grocery-food, grocery –non food, fresh, durables, electronics & appliances, and apparel and accessories.

Like some other retail majors such as Walmart and Tesco, it has been waiting for India to increase FDI (foreign direct investment) in multi-brand retail. The Cabinet’s decision earlier this year to allow up to 51 per cent FDI in multi-brand retail has paved a way for the much-awaited entry of foreign retail giants into the $450 billion retail market.

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