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Carlton D'Silva appointed CEO of Hungama Digital Services

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Carlton D'Silva appointed CEO of Hungama Digital Services

J Walter Thompson South Asia named Carlton D’Silva as the new Chief Executive Officer, Hungama Digital Services, India’s leading digital services agency effective immediately.

Carlton will be reporting to Tarun Rai and will continue to lead HDS’s creative leadership as its Chief Creative Officer.

In his new role, Carlton will be responsible for leading the growth at HDS and further enhancing its creative output. He will partner Tarun to seamlessly integrate and deliver on J Walter Thompson South Asia’s creative vision to offer the best value proposition to its clients.

Carlton will have to complete oversight of all six offices of HDS, including Hungama Promo Marketing.

Announcing his elevation, Tarun Rai, Chief Executive Officer, J Walter Thompson South Asia said, “Carlton is a dynamic, creative leader with strategic capabilities, which makes him an ideal choice to head HDS. He is young, ambitious and has the drive to take HDS to the next level.”

Carlton, who is one of the most reputed and highly acclaimed digital professionals in the country today, has spent close to 16 years with HDS.

"We are delighted to elevate Carlton as the CEO of HDS. Apart from being one of the most experienced digital advertising professionals in India, Carlton has demonstrated tremendous leadership qualities in leading a team of top performers who have won accolades for their clients and given them innovative and sustainable solutions with impactful and engaging consumer interactions. In his new role, Carlton will prepare our clients from leveraging creative digital activations and transform their communities to transactions. I wish him all the very best, always,” said Neeraj Roy, Director on board, HDS.

Speaking on his appointment as the CEO, Carlton said, “Hungama Digital Services has evolved over the years and I have been privileged to be a part of this journey. We are at a sweet spot when it comes to Digital Marketing. HDS has proved that we have always stayed ahead of the curve when it comes to new ways of communication and I do believe we will keep surprising everyone through innovations and ideas. I hope to make good on the learnings over the years, take HDS to greater heights and set the benchmark in digital communication through technology and collaboration.”


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.