Top Story

e4m_logo.png

Home >> Advertising >> Article

Cargill Foods India calls for a creative pitch

07-July-2016
Font Size   16
Share
Cargill Foods India calls for a creative pitch

Cargill Foods India is calling for a creative pitch, the current creative agencies on the account are Leo Burnett and FCB Ulka.  

Some of the brands under the Cargill Foods India umbrella include Leonardo range of Olive Oils, Nature Fresh range of edible oils, Nature Fresh Sampoorna Chakki Atta, Sweekar Refined Sunflower Oil, Gemini refined cooking oil, Sunflower Vanaspati and Rath Vanaspati.

“We are looking for an agency to revamp our brand strengths in the market place, with a 360 degree integrated approach, In this hyper segmented market we are looking to consolidate and strengthen our communication strategy and need an agency who brings scale at the same time strong in local insights, which can be turned to effective business differentiators” said Neelima Burra, CMO, Cargill Foods India, on the reasons for the pitch.

“A one size fits all approach does not work, we are looking for an agency that can provide a customised approach for local markets, given the range of our portfolio, and presence across markets,” added Burra. 

The initial presentation process is slated to begin around July 20.

The media agency on record for the brand is Zenith. 

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India