Top Story

e4m_logo.png

Home >> Advertising >> Article

Cargill Foods India calls for a creative pitch

07-July-2016
Font Size   16
Share
Cargill Foods India calls for a creative pitch

Cargill Foods India is calling for a creative pitch, the current creative agencies on the account are Leo Burnett and FCB Ulka.  

Some of the brands under the Cargill Foods India umbrella include Leonardo range of Olive Oils, Nature Fresh range of edible oils, Nature Fresh Sampoorna Chakki Atta, Sweekar Refined Sunflower Oil, Gemini refined cooking oil, Sunflower Vanaspati and Rath Vanaspati.

“We are looking for an agency to revamp our brand strengths in the market place, with a 360 degree integrated approach, In this hyper segmented market we are looking to consolidate and strengthen our communication strategy and need an agency who brings scale at the same time strong in local insights, which can be turned to effective business differentiators” said Neelima Burra, CMO, Cargill Foods India, on the reasons for the pitch.

“A one size fits all approach does not work, we are looking for an agency that can provide a customised approach for local markets, given the range of our portfolio, and presence across markets,” added Burra. 

The initial presentation process is slated to begin around July 20.

The media agency on record for the brand is Zenith. 

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.