Cargill Foods India is calling for a creative pitch, the current creative agencies on the account are Leo Burnett and FCB Ulka.
Some of the brands under the Cargill Foods India umbrella include Leonardo range of Olive Oils, Nature Fresh range of edible oils, Nature Fresh Sampoorna Chakki Atta, Sweekar Refined Sunflower Oil, Gemini refined cooking oil, Sunflower Vanaspati and Rath Vanaspati.
“We are looking for an agency to revamp our brand strengths in the market place, with a 360 degree integrated approach, In this hyper segmented market we are looking to consolidate and strengthen our communication strategy and need an agency who brings scale at the same time strong in local insights, which can be turned to effective business differentiators” said Neelima Burra, CMO, Cargill Foods India, on the reasons for the pitch.
“A one size fits all approach does not work, we are looking for an agency that can provide a customised approach for local markets, given the range of our portfolio, and presence across markets,” added Burra.
The initial presentation process is slated to begin around July 20.
The media agency on record for the brand is Zenith.