Carat from the Dentsu Aegis Network has retained the media duties for Total Lubricants.
The multi- agency pitch which was initiated at a global level in March this year, also saw participation from Starcom, Maxus and Havas.
Carat has retained the mandate for four markets India, Germany, Sub Sahar Africa and France.
The account size is estimated to be around $4.5million for the India market.
Total Lubricants is the 4th largest company in the lubricants market, it has a distribution network across 150 countries, and has 45 lubricant production plants worldwide. Its’ diversified market segments include automotive, industrial and marine markets.
Total Lubricants’ diverse portfolio includes, engine oil, gear oil, coolant liquids, metal working, white oils, hydraulic and brake fluids.
Total Lubricants is a part of the Total Group, which is a global integrated energy producer and provider, a leading international oil and gas company, and the world’s second-ranked solar energy operator with SunPower, with over 100,000 employees and operations in more than 130 countries worldwide.