Vistaprint India has appointed Carat Media Services as its media agency. The business will be handled out of Carat’s Mumbai office. Industry sources peg the account in the range of Rs 20-25 crore.
Vistaprint is an online provider of professional marketing and gifting products for SMBs and self-employed professionals. Already present across the US, Europe, and Australia, Vistaprint’s India foray is part of its strategy to enter new markets in Asia.
Commenting on the win, Himanka Das, Senior Vice President, Carat Media Services said, “It’s a special win for us as we will be part of Vistaprint’s growth plans in India. The team at Carat is very excited to design integrated media ecosystems for Vistaprint’s business challenges in India. It gives us an opportunity to go beyond looking at people just as a demograhic and instead deliver media solutions based on consumer’s relationship with different media, the brand and the way the printing business exists in India.”
Bipin Narang, Director - Marketing, Vistaprint India added here, “India is a significant market opportunity for us with its rapidly increasing internet penetration and huge base of small businesses as well as a large consumer base under the age of 25 years that is net-savvy. We understand that India is an extremely cost-conscious market, and with our technology backbone, Vistaprint not only offers an amazing price-quality proposition, but will drive a fundamental change in the way small businesses and consumers will order printed products and services in India. We are happy to partner with Carat Media Services for our business challenges.”