The ABN AMRO media business has to be one of the trickier accounts that any agency would have had to pitch for recently. The action on the account began in late 2006 when Carat Media was given some assignments by ABN AMRO. Following this, the business was awarded to Carat Media India in 2006. The account is pegged at Rs 22-25 crore.
However, there was a twist in the tale and the business went up for a regional pitch thereafter. The agencies involved here were Carat Media, Zenith, OMD and the incumbent Doremus. Following this, ABN AMRO moved its US$16 million regional and Middle East media account to Carat Media.
Carat Media India definitely has reasons for cheer with this win, as ABN AMRO is one of the better-known brands in retail banking. The business includes their online and outdoor spend.
At the time of filing the story, neither the client nor the agency was available for comments.