The Muthoot Group has announced the appointment of Carat India to handle its media business. This appointment came about following several rounds of meetings and presentations with key executives of Muthoot Group.
Confirming the development, P.V. Narayanamoorthy, MD, Carat Media India, stated, “We are delighted to be working with such a strong and reputable brand and I believe our appointment is testimony to Carat’s ongoing investment in building our media capabilities. We are looking forward to fostering a long and successful partnership with The Muthoot Group.”
Speaking about the selection of Carat, KC Jacob, Vice-president, The Muthoot Group, said, “We are happy to have Carat as our media partner since their capabilities in the areas of both planning and buying are well proven and we are keenly looking forward to working closely with them on a mutually beneficial, long-term basis.”
Patrick Stahle, CEO, Aegis Media APAC, is also delighted with the win. He said, “Carat India continues to go from strength to strength and it is wonderful to see them attracting a calibre of client such as The Muthoot Group, one of the major business houses in India.”
The Muthoot Group, a US$ 6 billion business house, has diverse interests in businesses ranging from banking and financial services, healthcare, hospitality and resorts, education, infrastructure and housing, foreign exchange, money transfer, insurance, radio, IT, and power among others.