Top Story

e4m_logo.png

Home >> Advertising >> Article

Carat India bags The Muthoot Group media business

11-June-2008
Font Size   16
Carat India bags The Muthoot Group media business

The Muthoot Group has announced the appointment of Carat India to handle its media business. This appointment came about following several rounds of meetings and presentations with key executives of Muthoot Group.

Confirming the development, P.V. Narayanamoorthy, MD, Carat Media India, stated, “We are delighted to be working with such a strong and reputable brand and I believe our appointment is testimony to Carat’s ongoing investment in building our media capabilities. We are looking forward to fostering a long and successful partnership with The Muthoot Group.”

Speaking about the selection of Carat, KC Jacob, Vice-president, The Muthoot Group, said, “We are happy to have Carat as our media partner since their capabilities in the areas of both planning and buying are well proven and we are keenly looking forward to working closely with them on a mutually beneficial, long-term basis.”

Patrick Stahle, CEO, Aegis Media APAC, is also delighted with the win. He said, “Carat India continues to go from strength to strength and it is wonderful to see them attracting a calibre of client such as The Muthoot Group, one of the major business houses in India.”

The Muthoot Group, a US$ 6 billion business house, has diverse interests in businesses ranging from banking and financial services, healthcare, hospitality and resorts, education, infrastructure and housing, foreign exchange, money transfer, insurance, radio, IT, and power among others.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...