Top Story

e4m_logo.png

Home >> Advertising >> Article

Carat India bags Rs-15 cr media business of Tetra Pak India

03-February-2009
Font Size   16
Share
Carat India bags Rs-15 cr media business of Tetra Pak India

Tetra Pak India has assigned its media mandate to Carat Media Services following several rounds of pitch meetings and presentations with key executives of Tetra Pak India. The account moves from Starcom India. According to industry sources, the estimated account size is pegged at Rs 15 crore.

Confirming the development, Sanjay Sachdeva, Marketing Director, South Asia Markets, Tetra Pak, said, “We are happy to have Carat as our media partner given their potential in the areas of both planning and buying, and we are keenly looking forward to work closely with them on a mutually beneficial long term basis.”

Elated with the win, Kartik Iyer, MD, Carat India, commented, “We are delighted to be working with such a strong and reputable brand and I believe our appointment is testament to Carat’s ongoing investment in building our media capabilities. We are looking forward to fostering a long and successful partnership with Tetra Pak India.”

Equally positive about the new win, Vidhu Sagar, GM, Carat India, said, “Tetra Pak is in a category-creation mode and we are really looking forward to doing great work with the team at Tetra Pak India and contributing to their further business expansion.”

Tetra Pak India is a fully-owned subsidiary of food processing and packaging solutions company Tetra Pak International. Founded in Sweden in 1951, the company operates in more than 150 markets with over 20,000 employees.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education