It’s reinvention time for Carat Media India. The agency had announced some key initiatives in December 2005 like the launch Deep Blue and SPI – specialised communication units from Carat’s global operations – in India. With these in place, Carat Media has repositioned itself globally.
Consequently, there are changes in the Indian scene. Carat India has appointed K. Subramanian (Subu) as Executive Director of Deep Blue and SPI. P. V. Narayanamoorthy, Regional Director, Strategic Resources, APAC, will now devote time in India, in addition to handling other responsibilities, to facilitate this transition.
N. P. Sathyamurthy, hitherto Chief Planning Officer, will now move to Delhi and function as Executive Director in charge of the North and East regions and special projects. Pradeep Iyengar, who was recently elevated to Executive Vice-president, will continue to oversee the development of the agency’s critical operations in the West and South.
Sujit D’Souza will move on to head Carat Brand Experiences which will conceptualize and implement all non-media brand engagement programmes including events, branded content and retail engagement programs for Carat clients.
In order to strengthen the level of service and support in the southern markets with an existing client base of over Rs 50 crore, Mahima Bhanukumar has been appointed as Senior Vice-president. She brings wide experience having worked in agencies like O&M, JWT and Initiative, among others, both in India and abroad.
Commenting on the restructuring, Charles Jenarius, Group CEO, Carat Media, said, “We now have a truly differentiated offering that has been tested among some of the leading advertisers in some of the leading markets across the world. This gives us the conviction to invest upfront so that we are quick to market this leading edge service to our clients.”
Subu had started out in sales in Bajaj Electricals followed by account management in O&M. He has spent his last seven years in strategic consumer planning with agencies like McCann Erickson and Rediffusion DY&R. Subu is one of the few two-time recipients of the Aticus Certificate (a global recognition for original thinking in communications from the WPP group).
Subu’s mandate will be to build a consulting practice to address high-end communication solutions through Deep Blue (communication planning) and SPI (econometric modelling) divisions and to ensure that the new offerings are made available to all Carat clients.
Narayanamoorthy will now devote time in India in addition to handling his other responsibilities. He will facilitate the transition, help seamlessly integrate communication planning with traditional media planning and raise the bar on the overall planning product.