Indulekha, the personal care brand in the space of skin care and hair care from the Mosons Group, has appointed Carat Media as its AoR. Indulekha is a brand with products already launched in Kerala, Tamil Nadu, Karnataka and the Gulf countries. Its current plans include an expansion into the rest of India. Market reports project spends to be in the range of Rs 30 crore to Rs 35 crores.
With this win, Carat has launched itself in Kochi (Cochin) making it their third office in South India and the fifth office nationally. On the launch of the operations, Kartik Iyer, Managing Director, Carat India said, “We are delighted to be in Kerala and do look forward to providing globally proven solutions to clients from this part of India. We are delighted that our partnership with Mosons has provided us the platform we required to begin this operation.”
Speaking on the appointment Alex Thomas, Brand Head, Mosons Group said, “Being a growing company, we wanted a capable media partner and therefore were delighted to see the response we received from Carat on the brief and their huge passion for our business. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”
Joydeep Raha, Senior Vice President - South, Carat added, “We were pleasantly surprised to see the way Indulekha had brought to life micromarketing with individual solutions for different states and product lines. Our understanding of the consumers with respect to their attitudes and aspirational needs was used to recommend customised media solutions in line with their approach. We look forward to partnering with Mosons in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for the brand.”
“We are delighted to partner with Mosons Group and would like to thank Mr Afnas P and Mr Alex for reposing faith and confidence in our offering. With our cutting edge media solutions backed by CCS (Consumer Connection System), Aegis Media’s proprietary research based tool, we look forward to working with Mosons in taking the brand to new heights with solutions across every type of media like print, TV, radio, OOH, digital, activation etc,” added Iyer.