On the back of the British Airways win in the North, it’s now Carat South’s turn. Carat Bangalore recently added Ayurwin Pharma Pvt Ltd as part of their ongoing client acquisition move.
Ayurwin operates in the Ayurvedic & Nutraceuticals category with key leading brands viz Nutragain, Nutraslim & Memento, covering weight loss , weight gain & poor memory. Ayurwin products which are made out of natural & herbal ingredients are known for their medicinal properties which acts as a protective gear with a view to prevent and heal illness and abnormalities associated with fast paced urban lifestyle.
Given wider product acceptance in South India, an all-India roll out is planned in the next few months covering major metros and mini metros targeting mothers , kids , young and middle-aged adults .
Commenting on the win, Joydeep Raha, Sr. Vice President, Carat South said, “Our thorough understanding of the urban consumers, with respect to their attitudes and aspirational needs, to the level of granularity and through proprietary cutting edge Carat tools, CCS & CCS Planner enabled us to provide a holistic solution. Keeping Ayurwin brands as key pillars, thereby assuring our target consumers of the protective cover, led to widespread consumer acceptance and connect amongst the existing and prospective consumers.”
Kartik Iyer, MD Carat India added, “We are absolutely delighted with the faith that Ayurwin has reposed in us. We look forward to partnering Ayurwin in growing into a very strong national brand.”