Top Story

e4m_logo.png

Home >> Advertising >> Article

Carat bags media planning mandate for Ministry of Tourism including Incredible India

30-March-2016
Font Size   16
Share
Carat bags media planning mandate for Ministry of Tourism including Incredible India

Carat from the Dentsu Aegis Network has bagged the media planning mandate for the Ministry of Tourism including Incredible India confirm industry sources.

The Ministry of tourism had put out an RFP for a media planning agency in June last year, the media planning mandate is for a period of 3 years. The account size is estimated to be around Rs 600 crores.

The   Ministry   of   Tourism,   Government   of   India   annually   launches   Media Campaigns in the print, electronic and online media, under the ‘Incredible India’ banner,  to  effectively  promote  and  project  India  as  a  desirable  tourist  destination  in  key  source  markets overseas with the objective of increasing foreign tourist arrivals to the country.

These Media  Campaigns are  wide  ranging  covering  prime  print  publications,  prominent television channels, online campaign on the world’s most popular websites and strategic outdoor advertising in the key international source markets.

Campaigns are also released in the domestic markets to promote travel within the country and to generate social awareness. The overall budget for the International and Domestic Media Campaigns of the Ministry of Tourism ranges between approximately Rs.150 -200 crore in each financial year ,which brings account size to around 600 cores.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

The rapid up-take of connected devices and broadband connectivity will be instrumental in media consumption shifting beyond traditional media formats such as broadcast and cable TV towards digital med...

It’s a multi-media campaign which is also going to support the weekly episodes and build up to the finale

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy