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Carat bags media mandate for Alchemist, account pegged at Rs 15 crore

14-November-2006
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Carat bags media mandate for Alchemist, account pegged at Rs 15 crore

Carat Media has been assigned the media duties of Alchemist Ltd. The move was not preceded by any pitch process. The account size has been pegged at around Rs 15 crore. The development has been confirmed by N P Sathyamurthy, Executive Director, Carat Media.

Speaking on the business, Sathyamurthy said, “Alchemist isn’t typically what agencies call an excel sheet client. We are working with the client from the concept level to the brand positioning to the execution – it really is a complete consulting project and the sectors they are present in are very exciting.”

“Not only are we looking at the kinds of communication that can be created in these sectors, they have very aggressive plans and I’m personally very excited about these plans,” he further said.

Alchemist Ltd, formerly known as Toubro Infotech & Industries Ltd, is part of the Rs 1,500 crore Alchemist Group, which is a diversified conglomerate with business interests in diverse industry segments. The Alchemist group was established in 1981 and has grown exponentially over the last decade. The group currently has around 4,000 employees.

Alchemist is spread across businesses like steel, floriculture, pharma, infotech, food processing and international business.

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