Top Story

e4m_logo.png

Home >> Advertising >> Article

Carat bags media mandate for Alchemist, account pegged at Rs 15 crore

14-November-2006
Font Size   16
Carat bags media mandate for Alchemist, account pegged at Rs 15 crore

Carat Media has been assigned the media duties of Alchemist Ltd. The move was not preceded by any pitch process. The account size has been pegged at around Rs 15 crore. The development has been confirmed by N P Sathyamurthy, Executive Director, Carat Media.

Speaking on the business, Sathyamurthy said, “Alchemist isn’t typically what agencies call an excel sheet client. We are working with the client from the concept level to the brand positioning to the execution – it really is a complete consulting project and the sectors they are present in are very exciting.”

“Not only are we looking at the kinds of communication that can be created in these sectors, they have very aggressive plans and I’m personally very excited about these plans,” he further said.

Alchemist Ltd, formerly known as Toubro Infotech & Industries Ltd, is part of the Rs 1,500 crore Alchemist Group, which is a diversified conglomerate with business interests in diverse industry segments. The Alchemist group was established in 1981 and has grown exponentially over the last decade. The group currently has around 4,000 employees.

Alchemist is spread across businesses like steel, floriculture, pharma, infotech, food processing and international business.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India