Top Story


Home >> Advertising >> Article

Carat bags media duties of Preet Bedi’s new venture Abmeribaari

Font Size   16
Carat bags media duties of Preet Bedi’s new venture Abmeribaari

Abmeribaari, said to be India’s first integrated system of identifying, evaluating and nurturing talent for the entertainment industry, has chosen Carat Media for handling all its media planning, buying and placement duties. Abmeribaari is the flagship brand of AMB Talent Media Pvt Ltd, a company promoted by Preet Bedi, former CEO of Percept Picture Company and ex-President of Rediffusion and Lowe Lintas.

Powered by its website, the company plans to reach out to talented individuals interested in the Indian entertainment industry across the globe, evaluate their talent and provide them with appropriate opportunities. To introduce this service and build a forceful communication platform, Abmeribaari has selected Carat after a multi-agency pitch.

Preet Bedi, MD, AMB Talent Media, has confirmed the development and said that the brand was keen to take a pioneering position in a new field and was planning to spend about Rs 5-10 crore on brand building and promotions.

Vidhu Sagar, Senior Vice President, Carat Media, is equally positive about the news and said, “We are quite happy to have been chosen for the job and will look forward to contributing to Abmeribaari’s growth as a unique provider of such value in the entertainment industry.”

As for the brand’s media approach, Bedi said, “Carat will be giving shape to a focused and result-oriented multi-media campaign for Abmeribaari, which will be quite an interesting mix of TV, digital, radio and other ground level activities.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...