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Carat bags media duties of Preet Bedi’s new venture Abmeribaari

26-March-2010
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Carat bags media duties of Preet Bedi’s new venture Abmeribaari

Abmeribaari, said to be India’s first integrated system of identifying, evaluating and nurturing talent for the entertainment industry, has chosen Carat Media for handling all its media planning, buying and placement duties. Abmeribaari is the flagship brand of AMB Talent Media Pvt Ltd, a company promoted by Preet Bedi, former CEO of Percept Picture Company and ex-President of Rediffusion and Lowe Lintas.

Powered by its website abmeribaari.com, the company plans to reach out to talented individuals interested in the Indian entertainment industry across the globe, evaluate their talent and provide them with appropriate opportunities. To introduce this service and build a forceful communication platform, Abmeribaari has selected Carat after a multi-agency pitch.

Preet Bedi, MD, AMB Talent Media, has confirmed the development and said that the brand was keen to take a pioneering position in a new field and was planning to spend about Rs 5-10 crore on brand building and promotions.

Vidhu Sagar, Senior Vice President, Carat Media, is equally positive about the news and said, “We are quite happy to have been chosen for the job and will look forward to contributing to Abmeribaari’s growth as a unique provider of such value in the entertainment industry.”

As for the brand’s media approach, Bedi said, “Carat will be giving shape to a focused and result-oriented multi-media campaign for Abmeribaari, which will be quite an interesting mix of TV, digital, radio and other ground level activities.”

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