Top Story


Home >> Advertising >> Article

Carat bags media duties of Chateau Indage and Nomarks

Font Size   16
Carat bags media duties of Chateau Indage and Nomarks

Carat Media Services struck good last week bagging two accounts: Chateau Indage and Nomarks. Confirming the news to exchange4media, Group CEO, Carat, Charles Berley Jenarius, said, "We are excited over the two wins. We have been assigned the media duties for the Nomarks brand of Ozone Ayurvedics in Delhi, while our Mumbai office will handle the media duties of Chateau Indage, the wine company."

Ranjit Chougule, Managing Director, Chateau Indage Estate Vineyard, said, "Carat is the AOR for our company. We selected Carat because of the kind of expertise they use for their worldwide media planning. They will also be responsible for developing our marketing plans."

Chougule informed that the total ad-spend of Chateau Indage is upwards of Rs 12 crore. Last month, the creative duties for the wine company had been assigned to Saatchi & Saatchi, Mumbai. Primarily, Carat will be responsible for planning and releasing. "As far as the break-up between creative and media is concerned, all I can say is that we are working on a completely different understanding with both of them," he said.

P S Sandhu, Vice-president, Ozone Ayurvedics, told exchange4media, "The creatives will be done in-house. Carat has been assigned the media planning and brand strategy duties for Nomarks, our flagship brand. The total ad-spend of our company for this fiscal is Rs 12 crore, of which 90 percent goes into Nomarks. Media buying will be done in sync with Carat."

Sandhu explained that they chose Carat as their media company purely on the basis of their international and national credentials.

"Carat CEO Charles (Janerius) has handled Nomarks earlier and we are quite comfortable with him being there," Sandhu observed.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.