Carat has announced the appointment of Alex Crowther, former CEO of MediaCom Asia Pacific, as Global Client President, effective immediately. In this role, Crowther will be responsible for leading the General Motors business and continuing Carat’s track record of global success in managing the $3 billion global account.
Crowther replaces Steven Feuling, who will be relocating to San Francisco and assuming a new role at Carat.
“Alex is the perfect person to lead the continued momentum and growth of General Motors’ global business for us,” said Nigel Morris, CEO, Aegis Media Americas & EMEA. “He’s a rare talent who brings extensive global experience and a proven track record working with major global brands across categories, but specifically with automotive. He has the entrepreneurial spirit and drive to find innovative ways to drive GM’s business forward in today’s convergent media landscape.”
Crowther returns to Carat, where he once worked at Carat International, after a 19-year hiatus and brings 26 years of global experience in the media industry. Prior to Carat, he was CEO, Asia Pacific at MediaCom, part of WPP’s GroupM, sitting on the Asia Pacific board of GroupM and global board of MediaCom.
Prior to MediaCom, Crowther had served as President/ CEO Americas and Asia Pacific of integrated communications network DAVINCI, a part of Omnicom. Based in the US, he was instrumental in the company’s rapid growth from a standing start to a presence in more than 60 markets in seven years.
On his new role, Crowther said, “Automotive has always been a passion of mine and a cornerstone in my career, so it only makes sense that I return to Detroit, especially to work at a global-leading media agency that is consistently ranked as the #1 network by RECMA. Carat is the only network that truly understands convergence and is redefining the value of media to create better business value.”