David Verklin, CEO of Carat Americas and Chairman of Carat Asia Pacific, has been appointed Media Lions Jury President. The organisers of the 54th Cannes Lions International Advertising Festival announced the appointment. Launched in 1999, Media Lions honours the best in media strategy, planning and execution.
Based in New York, Verklin joined Carat in 1998 as CEO of Carat Americas and in 2005 was also appointed Chairman of Carat Asia Pacific. In his role, Verklin oversees the operations of Carat in the US, Latin America, Canada and the Asia Pacific as well as in the Indian sub-continent. He also sits on the Board of Directors of Aegis Group Plc (Carat’s holding company).
Terry Savage, Executive Chairman of the Festival, said, “Verklin is a highly respected international leading authority and visionary of the media business. We are honoured that he will chair the 2006 Media Lions Jury.”
Commenting on his new role, Verklin said, “I am thrilled to be serving as the Media Lions Jury President. This is an important moment in the history of commercial persuasion and marketing sciences. I look forward to doing my part to pay tribute to the great work being done around the world and honour the best and brightest in the business.”
Under Verklin’s leadership, Carat Americas has grown into one of the world’s leading media-centric diversified marketing services companies as well as the fastest growing within the industry with media billings approaching $8 billion annually. Carat Americas’ companies have over 300 clients, including Pfizer, P&G, Revlon, Motorola, Adidas, Philips, Hyundai, Kia, Honeywell, Marriott and Gap to name a few. Carat has won multiple industry accolades, including the Advertising Age Media Agency of the Year Award in 2001.
He began his career at Young & Rubicam, New York. He helped create Hal Riney & Partners in San Francisco, first serving as its Media Director and later managing the entire agency as its Managing Director. Under his leadership Hal Riney grew into one of the largest privately held advertising agencies in the US. Verklin is a graduate of the University of Virginia.
The 54th International Advertising Festival will be held on June 17-23, 2007 at Cannes, France.