Top Story


Home >> Advertising >> Article

Capital bags Dainik Jagran’s print media account

Font Size   16
Capital bags Dainik Jagran’s print media account

Delhi-based Capital Advertising has bagged Dainik Jagran’s print media account worth Rs 8 crore. The Jagran account was being handled by Mudra Communications for the past four years. Capital Advertising edged out Enterprise Nexus, the other agency that had pitched for the account.

Shailesh Gupta, Director, Dainik Jagran, told exchange4media, “What clinched it for Capital Advertising is that unlike most agencies who think in English, Capital’s pitch showed that they thought in a language suited to the Hindi heartland and readership.”

Gupta further said, “Dainik Jagran will be Capital’s first media account. It will handle all design and creatives for the newspaper’s print campaigns. If necessary, they will also handle media buying duties.”

Karan Bhandari, CEO, Capital Advertising, said, “We are proud to handle the account of India’s most widely read newspaper. It is an important acquisition for us.” He said his agency has handled important accounts like Maruti Udyog, LG and LML among others. Capital had gross billings of Rs 100 crore in the last fiscal, and a capitalized billing of Rs 84 crore.

The six-decades-old Jagran group has embarked on a major expansion spree. It has editions coming out of 25 cities, and plans to launch another four to five editions in places like Muzaffarpur, Jammu & Kashmir, Madhya Pradesh and Punjab (it already has editions in Ludhiana and Jalandhar). There is talk of the group venturing into non-Hindi newspapers, especially in Gurmukhi in Punjab, and perhaps also an English daily.

Besides, the Jagran group is also making a foray in television news through its own 24-hour, free-to-air Hindi news channel by the end of the year.

Though Mudra Communications lost the print media account after holding it for four years, it recently bagged the creative duties for Jagran's television venture. Mudra's media arm, Optimum Media Solutions, will be the AOR on the TV account.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve