Top Story


Home >> Advertising >> Article

Capital bags Dainik Jagran’s print media account

Font Size   16
Capital bags Dainik Jagran’s print media account

Delhi-based Capital Advertising has bagged Dainik Jagran’s print media account worth Rs 8 crore. The Jagran account was being handled by Mudra Communications for the past four years. Capital Advertising edged out Enterprise Nexus, the other agency that had pitched for the account.

Shailesh Gupta, Director, Dainik Jagran, told exchange4media, “What clinched it for Capital Advertising is that unlike most agencies who think in English, Capital’s pitch showed that they thought in a language suited to the Hindi heartland and readership.”

Gupta further said, “Dainik Jagran will be Capital’s first media account. It will handle all design and creatives for the newspaper’s print campaigns. If necessary, they will also handle media buying duties.”

Karan Bhandari, CEO, Capital Advertising, said, “We are proud to handle the account of India’s most widely read newspaper. It is an important acquisition for us.” He said his agency has handled important accounts like Maruti Udyog, LG and LML among others. Capital had gross billings of Rs 100 crore in the last fiscal, and a capitalized billing of Rs 84 crore.

The six-decades-old Jagran group has embarked on a major expansion spree. It has editions coming out of 25 cities, and plans to launch another four to five editions in places like Muzaffarpur, Jammu & Kashmir, Madhya Pradesh and Punjab (it already has editions in Ludhiana and Jalandhar). There is talk of the group venturing into non-Hindi newspapers, especially in Gurmukhi in Punjab, and perhaps also an English daily.

Besides, the Jagran group is also making a foray in television news through its own 24-hour, free-to-air Hindi news channel by the end of the year.

Though Mudra Communications lost the print media account after holding it for four years, it recently bagged the creative duties for Jagran's television venture. Mudra's media arm, Optimum Media Solutions, will be the AOR on the TV account.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...