Delhi-based Capital Advertising has bagged Dainik Jagran’s print media account worth Rs 8 crore. The Jagran account was being handled by Mudra Communications for the past four years. Capital Advertising edged out Enterprise Nexus, the other agency that had pitched for the account.
Shailesh Gupta, Director, Dainik Jagran, told exchange4media, “What clinched it for Capital Advertising is that unlike most agencies who think in English, Capital’s pitch showed that they thought in a language suited to the Hindi heartland and readership.”
Gupta further said, “Dainik Jagran will be Capital’s first media account. It will handle all design and creatives for the newspaper’s print campaigns. If necessary, they will also handle media buying duties.”
Karan Bhandari, CEO, Capital Advertising, said, “We are proud to handle the account of India’s most widely read newspaper. It is an important acquisition for us.” He said his agency has handled important accounts like Maruti Udyog, LG and LML among others. Capital had gross billings of Rs 100 crore in the last fiscal, and a capitalized billing of Rs 84 crore.
The six-decades-old Jagran group has embarked on a major expansion spree. It has editions coming out of 25 cities, and plans to launch another four to five editions in places like Muzaffarpur, Jammu & Kashmir, Madhya Pradesh and Punjab (it already has editions in Ludhiana and Jalandhar). There is talk of the group venturing into non-Hindi newspapers, especially in Gurmukhi in Punjab, and perhaps also an English daily.
Besides, the Jagran group is also making a foray in television news through its own 24-hour, free-to-air Hindi news channel by the end of the year.
Though Mudra Communications lost the print media account after holding it for four years, it recently bagged the creative duties for Jagran's television venture. Mudra's media arm, Optimum Media Solutions, will be the AOR on the TV account.