Capital Advertising has won the Voltas air conditioners account following a multi-agency pitch. The account size is pegged at Rs 10 crore. Senior sources close to the development have confirmed the news. Euro RSCG is the incumbent agency. It may be recalled that the creative pitch for the account was called two months back.
Voltas will be using print, TV, OOH, BTL and the Internet as medium of communication for its campaigns.