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Cannes Lions Special: Creative ideas need to be protected from disbelievers: Thimoteus Wagner

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Cannes Lions Special: Creative ideas need to be protected from disbelievers: Thimoteus Wagner

Thimoteus Wagner , Executive Creative Director, Jung Von Matt made  a compelling presentation of how creative leaders as well as young creative minds must not give up on their ideas on the face of adversity and criticism.

He strongly urged the creative fraternity to protect their ideas. “ Coming up with the ideas is easy, protecting the idea is the hard part, great ideas always bring new changes which most people will fight against,” stated Wagner.

Quite interestingly Wagner shared a humorous manner how Jung Von Matt, had left clients; quite unlike the normal agency-client relationship. “Bad clients can be like a virus, and spoil the agency’s work culture and actually obstruct the creative process,” added Wagner.

Wagner’s presentation was a huge success with the lively audience due to the ease with which he conveyed serious points in an animated manner that made the audience take notice and connect with them.

Wagner showcased the agency’s much awarded work from Mercedes and Vodafone and narrated how despite obstacles at each step from the clients internal and external opposition, the creative team did not give up on their idea; the same idea which was protected by a creative team that believed in it a 100 percent, went on to get immense global accolades and recognition.

Wagner believes that from the time an idea is born till the time it is executed there is journey a creative person makes which is filled with haters, technical problems, small budgets and disbelievers. The team has to stick to their "creativity" to bring the idea to life, he stated.


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