The organisers of the 55th Cannes Lions International Advertising Festival have announced the launch of Design Lions in 2008. Adding Design would further enhance and complement the celebration of creativity at the week-long event that already includes the categories of Press, Outdoor, Film, Media, Sales Promotion, Cyber, Direct, Titanium, Integrated and Radio Advertising.
Design Lions will honour the creative and innovative use of design for the brand and product communication and development. Categories would broadly include Packaging Design, Brand Identity and Environmental Design.
Entries would be rewarded for creativity, originality, execution and consumer engagement. The winners of the first ever Design Lions and Grand Prix would be honoured in Cannes on Wednesday, June 18, 2008 alongside the Press and Cyber Lions winners.
Rodney Fitch CBE, Chairman & CEO of Fitch Worldwide, will chair the inaugural Design Lions Jury. During a distinguished career in design that has spanned nearly 40 years, Rodney has served as a member of the Design Council and as a past president of both the Chartered Society of Designers and D&AD. In 2005, he was inducted into the Legion of Honour and Hall of Fame of the American Institute of Store Planners, the most prestigious award in retail design for an individual, and in 2006 was a finalist for the Prince Philip Designer’s Prize. He was awarded a CBE in 1990 for services to the British Design industry.
Welcoming the appointment, Philip Thomas, Festival CEO, said, “We are truly honoured to have Rodney Fitch chair the first Design Lions Jury. With such a long and illustrious background in design, working with a broad portfolio of clients from all over the world, the inaugural Design Lions competition could not be in better hands.”
Commenting on his role, Fitch said, “I had often wondered why Cannes never honoured design; for isn’t design the very platform on which so much creative endeavour is based? Now that the world has come to its senses, I’m greatly honoured, and not a little humbled to be the Design Jury’s inaugural President and am confident the work we shall see will be inspirational and help make these Lion roar even louder.”