Top Story

e4m_logo.png

Home >> Cannes >> Article

Cannes Lions International Advertising Festival to become Cannes Lions Festival of Creativity in 2011; to add Cannes Effective Awards

26-June-2010
Font Size   16
Share
Cannes Lions International Advertising Festival to become Cannes Lions Festival of Creativity in 2011; to add Cannes Effective Awards

Cannes Lions is making a statement on where the festival is headed. Festival Chairman Terry Savage pointed out an announcement from the Festival calling the 2011 festival - Cannes Lions 58th Festival of Creativity. He explained that this is not just a change in name but a reflection of the changes in the festival that has included domains beyond advertising - PR, Media, Design, to name a few. Savage also informed that the Festival would be including Effectiveness Awards, for now called, Cannes Effectiveness Awards.

This is perhaps the first time that the Festival name has been changed in its recent history. Savage observed, "The very fundamental of Cannes Lions is that it reflects the reality of the business, and this is where the business is headed."

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...