The organisers of the 58th Cannes Lions International Festival of Creativity have announced that Swedish home furnishing retail company Ikea would be the recipient of the prestigious Advertiser of the Year Award for 2011.
This important accolade is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.
The Advertiser of the Year trophy will be presented in Cannes to Noel Wijsmans, Global Retail Manager and Vice President of Ikea Group, during the Film, Film Craft, Titanium & Integrated and Creative Effectiveness Lions on Saturday, June 25, 2011.
Since winning their first Cannes Lion in 1991, Ikea ads have gone on to win 50 Lions across all categories, including the Film Grand Prix in 2003 for ‘Lamp’ and a Titanium Lion in 2010 for ‘Facebook Showroom’.
On selecting Ikea for the Award, Philip Thomas, CEO, Cannes Lions, said, “Ikea’s approach to its marketing and communications, with its decentralised structure and strong relationships with many different kinds of agencies, has been hugely successful over many years. The company’s superb track record at Cannes reveals a clarity of vision and an enviable willingness to allow its agencies to truly flex their creative muscles. We congratulate both Ikea and its many agencies across many countries on this well-deserved honour.”
Commenting on the award, Ikea’s Noel Wijsmans said, “It is a great recognition of Ikea’s advertising that speaks to all of us who want to have a functional and beautiful home. We want to inspire people to fulfill needs and dreams in their everyday life at home.”
Ikea, which specialises in stylish but inexpensive Scandinavian designed furniture, was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden. Ikea is named as an acronym comprising the initials of the founder’s name, the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Småland, South Sweden). Today there are 284 stores in 26 countries, with more than 600 million visitors a year. Currently there are more than 127,000 people working for the Ikea group.