A record 34,301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity. This is an increase of 19 per cent over last year. Of these, 1,182 pieces of work have been entered from India. Last year, Indian companies had sent 1,177 entries to the Festival.
The entries have been submitted in 15 different categories including Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Mobile and Branded Content & Entertainment Lions categories.
While every category has seen an increase, two categories have seen a drop in entries this year – Creative Effectiveness and Cyber Lions by 35 per cent and 13 per cent respectively.
The highest number of entries from India is in the Press category with 266 pieces of work competing for a Lion. 219 entries have been sent in Outdoor, 134 in Design, 130 in Media, 108 in Direct and 85 in Promo and Activation Lions. Indian agencies have shown lesser confidence in other categories. There are 56 entries in Films, 55 in Radio, 41 in Film Craft, 27 in Cyber, 19 in PR, 18 in Branded Content and Entertainment, 17 in Titanium & Integrated, five in Mobile and two in Creative Effectiveness.
An official press statement stated that with the volume of entry levels higher than anticipated, more jury members have been appointed, bringing the total number of judges to 287.
In a prepared statement, Philip Thomas, Chief Executive of the Festival said, “The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content and Entertainment Lions. But it is also interesting to see the robust health of other, more traditional media such as Radio, Film and Press. I am sure that once again the winners at Cannes Lions will inspire and excite the industry, showing what is possible in creative brand communications.”