Eleven categories down and 12 Lions in – India’s score by end of day four is yet not as heartening as last year, though agencies are still hopeful on the remaining four categories – Titanium and Integrated Lions, Film Craft Lions, Branded Content & Entertainment Lions and Film Lions.
The majority of Indian delegation, however, is not expecting India to better its 2011 count of 24 Lions. “It looks difficult now,” said one of the agency heads, adding, “The remaining categories are very competitive and not very easy to win in. Getting 12 more from these, would be a miracle.”
At present, leading the India tally is Leo Burnett. The agency has one Silver Media Lion, one Silver Press Lion and one Bronze Radio Lion, taking its score to 13 points.
DDB Mudra’s one Gold Design Lion (for Incredible India) and a Bronze Design Lion for the same entry has made it the second leading agency from India with 10 points.
Ogilvy India has one Bronze Direct Lion and two Bronze Press Lions.
McCann Worldgroup India so far has one Gold Outdoor Lion.
BBDO India has one Bronze Media Lion and one Bronze Press Lion.
Cheil Worldwide has one Silver Media Lion.
In a conversation with exchange4media, McCann Worldgroup’s Prasoon Joshi said, “India’s performance does fluctuate but the general trend over the years is that we have grown in stature and in creative work in the Cannes Lions platform. Cannes Lions is the toughest award festival, which is very competitive at a global level. Getting 12 Lions here should be celebrated.”