Day 7 of the Cannes Lions International Festival of Creativity 2017 saw India win a Gold Lion in the Film category for Nike’s Da Da Ding campaign, conceptualised by Wieden and Kennedy, Delhi and media by Mindshare. It takes India’s metal tally up to a record 40.
“I’m happy for the Gold and great team work! Congratulations to the Nike team!” said Prashanth Kumar, CEO, South Asia, Mindshare.
The power-packed Da Da Ding video features actor Deepika Padukone along with a number of leading women athletes, and is aimed at urging India’s next generation to break conventions and stereotypes to define their own success by bringing Sports into their lives.
India had four shortlisted campaigns in the Film category, out of which one converted to Gold. The lone Indian shortlist in the Titanium category - Taproot Dentsu’s Adidas Odds campaign - did not convert to a metal.