Top Story

e4m_logo.png

Home >> Cannes Lions 2017 >> Article

Cannes Lions 2017: Taproot Dentsu from India clinches solo entry in Titanium Lions shortlist

24-June-2017
Font Size   16
Share
Cannes Lions 2017: Taproot Dentsu from India clinches solo entry in Titanium Lions shortlist



Taproot Dentsu’s Adidas Odds campaign is the only campaign from India in the running for Titanium Lions award. A total of 21 entries have been shortlisted in this category. Shortlists for two categories - Integrated Lions and Titanium Lions - were announced on Day 6 of the 64th Cannes Lions Festival of Creativity.



The Titanium Lions, which celebrates game-changers, recognises campaigns that break new ground in branded communications. The Adidas Odds initiative designed especially for para-athletes, primarily blade runners, gives them a pair of the same side footwear they need, instead of a generic pair.



No entry from India has made it to the Integrated Lions shortlist this year. Last year BBDO Mumbai was the solo agency from India to be shortlisted in this category but this was not converted into a win.



The awards for these two categories along with Film Lions will be announced on the last night of the festival -June 24. Awards for Creative Effectiveness, Digital Craft, Film Craft, and Radio categories will be announcedtonight.

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

Prominent newspapers in Manipur left their editorial space blank to protest the burning down of copies of a local daily reportedly by BJYM, the youth wing of BJP

At the recently held India Public Relations & Corporate Communications Awards 2017 (IPRCCA), communication experts deliberated on various aspects of the industry and searched for best practices that c...