Cannes Lions 2017: McCann WorldGroup, Ogilvy & Mather bag one Bronze each in Radio Lions

Cannes Lions 2017: McCann WorldGroup, Ogilvy & Mather bag one Bronze each in Radio Lions

Author | exchange4media News Service | Saturday, Jun 24,2017 8:18 AM

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Cannes Lions 2017: McCann WorldGroup, Ogilvy & Mather bag one Bronze each in Radio Lions

Out of the six shortlisted entries in the Radio Lions category at the Cannes Lions International Festival of Creativity 2017, India won two Bronzes, one for McCann WorldGroup’s ‘Dermaclinix - The Scientist’ campaign and one for Ogilvy & Mather’s #NotMusicToMyEars campaign.

McCann WorldGroup’s campaign for ‘Dermaclinix Hair Transplant Clinic’ is a funny campaign around how achievements of a scientist—even winning a Nobel Prize—get completely overshadowed by his baldness, with everyone addressing him as ‘The bald guy’.Dermaclinix Hair Transplant Clinic asks people to visit them before their existence becomes defined only by their baldness. On the campaign winning a Bronze, Prasoon Joshi, CEO, India and Chairman (Asia Pacific) of McCann Worldgroupsaid, “This seems like a very good year for us.One more Lion in Radio takes the total for us to 16 till now.”

The other winner, Ogilvy & Mather’s #NotMusicToMyEars campaign for RNW Media, calls out Bollywood songs that use derogatory and lewd lyrics to sexualise women. The campaign generated a lot of positive feedback with many from the Bollywood fraternity joining in and talking about the need to stop composing and encouraging such songs.

From 1483 entries in Radio, 63 Lions were awarded: 7 Gold, 22 Silver and 33 Bronze Lions, and the Grand Prix went to three executions for KFC by Ogilvy & Mather Johannesburg: ‘Repeat the Punchline,' 'Long Red Thin Shape,' 'No One Cheers’.

 

Radio Lions Winners 
DERMACLINIX - THE SCIENTIST DERMACLINIX HAIR TRANSPLANT CLINIC DERMACLINIX HAIR TRANSPLANT CLINIC McCANN WORLDGROUP INDIA, Mumbai CONTENT FACTORY New Delhi   Bronze Lion
#NOTMUSICTOMYEARS RNW MEDIA LOVE MATTERS OGILVY & MATHER MUMBAI   OGILVY & MATHER MUMBAI  Bronze Lion

 

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