Top Story

e4m_logo.png

Home >> Advertising >> Article

Cannes Lions 2017: McCann WorldGroup, Ogilvy & Mather bag one Bronze each in Radio Lions

24-June-2017
Font Size   16
Share
Cannes Lions 2017: McCann WorldGroup, Ogilvy & Mather bag one Bronze each in Radio Lions



Out of the six shortlisted entries in the Radio Lions category at the Cannes Lions International Festival of Creativity 2017, India won two Bronzes, one for McCann WorldGroup’s ‘Dermaclinix - The Scientist’ campaign and one for Ogilvy & Mather’s #NotMusicToMyEars campaign.



McCann WorldGroup’s campaign for ‘Dermaclinix Hair Transplant Clinic’ is a funny campaign around how achievements of a scientist—even winning a Nobel Prize—get completely overshadowed by his baldness, with everyone addressing him as ‘The bald guy’.Dermaclinix Hair Transplant Clinic asks people to visit them before their existence becomes defined only by their baldness. On the campaign winning a Bronze, Prasoon Joshi, CEO, India and Chairman (Asia Pacific) of McCann Worldgroupsaid, “This seems like a very good year for us.One more Lion in Radio takes the total for us to 16 till now.”



The other winner, Ogilvy & Mather’s #NotMusicToMyEars campaign for RNW Media, calls out Bollywood songs that use derogatory and lewd lyrics to sexualise women. The campaign generated a lot of positive feedback with many from the Bollywood fraternity joining in and talking about the need to stop composing and encouraging such songs.



From 1483 entries in Radio, 63 Lions were awarded: 7 Gold, 22 Silver and 33 Bronze Lions, and the Grand Prix went to three executions for KFC by Ogilvy & Mather Johannesburg: ‘Repeat the Punchline,' 'Long Red Thin Shape,' 'No One Cheers’.



 



































font-size:16px !important;

background:#020202">







































































Radio Lions Winners 





DERMACLINIX - THE SCIENTIST


DERMACLINIX HAIR TRANSPLANT CLINIC


DERMACLINIX HAIR TRANSPLANT CLINIC


McCANN WORLDGROUP INDIA, Mumbai


CONTENT FACTORY New Delhi


 


Bronze Lion


#NOTMUSICTOMYEARS


RNW MEDIA


LOVE MATTERS


OGILVY & MATHER MUMBAI


 


OGILVY & MATHER MUMBAI 


Bronze Lion





 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017