Top Story

e4m_logo.png

Home >> Cannes Lions 2017 >> Article

Cannes Lions 2017: India's no-show in Mobile Lions shortlist

20-June-2017
Font Size   16
Share
Cannes Lions 2017: India's no-show in Mobile Lions shortlist


India failed to open an account in the Mobile Lions category at Cannes Lions 2017. Last year, PHD India’s “Lo Kar Lo Baat” campaign for HUL’s Active Wheel detergent had found its way into the shortlist.


A total of 150 entries made it into the Mobile Lions shortlist this year. This now means that Indian agencies have failed to make it to three shortlists this year. These include Mobile Lions, Cyber Lions and Creative Data Lions.


A no-show in this category increases pressure on other categories for India to win and beat its overall tally of over 27 Lions from last year.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.