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Cannes Lions 2017: 2 Golds, 2 Silvers & 3 Bronzes on Day 6 take India's metal tally to 39

Cannes Lions 2017: 2 Golds, 2 Silvers & 3 Bronzes on Day 6 take India's metal tally to 39

Author | exchange4media News Service | Saturday, Jun 24,2017 8:04 AM

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Cannes Lions 2017: 2 Golds, 2 Silvers & 3 Bronzes on Day 6 take India's metal tally to 39

With Indian agencies picking up seven more metals in three categories: Creative Effectiveness, Film Craft and Radio, on Day 6 of the Cannes Lions International Festival of Creativity 2017, India’s metal tally stands at 39, making it the country’s best performance to date.

Out ofthe five shortlisted entries in the Creative Effectiveness category, four converted to metals.BBDO India won aGold and aSilver for ‘Ariel Share the Load’ and ‘Dads #ShareTheLoad’ respectively, while Leo Burnett won a Gold for ‘Bajaj V- The Nation’s Bike’. Ogilvy & Mather won a Silver for ‘Beauty Tips By Reshma’.

The sole shortlisted campaign in the Film Craft category, Da Da Ding by Wieden + Kennedy, Delhi,which celebrates the Power of Sport in women’s lives,won a Bronze.
In the Radio category, McCann WorldGroup and Ogilvy & Mather won a Bronze each for the campaigns ‘Dermaclinix - the Scientist’ and ‘#NotMusicToMyEars’, respectively.

In the Digital Craft category, the results of which were also announced on Friday, India had no shortlisted campaigns.

The last awards ceremony will take place on Saturday evening, where the winners for the Film Lions, Integrated Lions and Titanium Lions will be announced. India has one shortlist - Taproot Dentsu’s ‘Odds’ campaign in the Titanium Lionscategory,in which India has not bagged a single metal in more than five years (Titanium and Integrated Lions were treated as one category until 2015). The Film Lions have fetched us four shortlists this year. While it is clear that 2017 is India’s best performance at Cannes so far, it remains to be seen howwellwe can raise the bar, with all eyes on the five shortlisted entries still awaiting a verdict.

 

 

Creative Effectiveness Lions Winners
Title Client Product Entrant / Idea Creation Production Media Award
ARIEL SHARE THE LOAD: A SOCIAL MOVEMENT TO REMOVE THE CULTURAL STAIN OF GENDER INEQUALITY P&G INDIA ARIEL MATIC BBDO INDIA, Mumbai     Gold Lion
BAJAJ V - THE NATION'S BIKE BAJAJ AUTO LTD. BAJAJ V LEO BURNETT INDIA, Mumbai     Gold Lion
DADS #SHARETHELOAD P&G INDIA ARIEL MATIC BBDO INDIA, Mumbai     Silver  Lion
BEAUTY TIPS BY RESHMA MAKE LOVE NOT SCARS ACID ATTACK OGILVY & MATHER MUMBAI HYPER New Delhi / 10 FILMS Mumbai / FIRST DECEMBER FILMS Bangalore THE LOGICAL INDIAN Bengaluru Silver  Lion
             
Film Craft Lions Winners 
DA DA DING NIKE DELHI CLOTHING, FOOTWEAR AND ACCESSORIES WIEDEN+KENNEDY, Delhi DIVISION Paris MINDSHARE New Delhi Bronze Lion
             
Radio Lions Winners 
DERMACLINIX - THE SCIENTIST DERMACLINIX HAIR TRANSPLANT CLINIC DERMACLINIX HAIR TRANSPLANT CLINIC McCANN WORLDGROUP INDIA, Mumbai CONTENT FACTORY New Delhi   Bronze Lion
#NOTMUSICTOMYEARS RNW MEDIA LOVE MATTERS OGILVY & MATHER MUMBAI   OGILVY & MATHER MUMBAI  Bronze Lion

 

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