Top Story

e4m_logo.png

Home >> Advertising >> Article

Cannes Lions 2016: Leo Burnett sees two entries shortlisted in promo & activation Lions; O&M gets one

20-June-2016
Font Size   16
Cannes Lions 2016: Leo Burnett sees two entries shortlisted in promo & activation Lions; O&M gets one

The shortlist for the Promo and Activation Lions were announced today at Cannes 2016. Leo Burnett India saw its work for Bajaj Automobiles felicitated with two of its entries making it through to the shortlist.

The only other Indian presence in this category came in the form of Ogilvy & Mather’s campaign, ‘The Popcorn Story’ for Breakthrough.

Last year no Indian entry had made it to the shortlist.

In all, 306 entries made it to the shortlist with the winners to be announced tomorrow. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business