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Cannes Lions 2016: India sees 4 entries shortlisted in Direct Lions

20-June-2016
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Cannes Lions 2016: India sees 4 entries shortlisted in Direct Lions

Out of the 293 entries selected for Cannes Direct Lions today, India had a total of four shortlisted entries between three agencies.

Ogilvy & Mather, Mumbai sees two shortlisted entries in the Charities & Appeals and Use of Social Platforms categories for ‘Beauty Tips ByReshma’ from ‘Make Love Not Scars’ for their product ‘Acid Attack’.

BBDO India Mumbai sees one shortlist in the Fast Moving Consumer Goods category for their client Procter & Gamble India for their campaign DADS#SHARETHELOAD (Case Study) for their product Ariel Matic.

Leo Burnett India Mumbai sees one shortlist in the Financial Products & Services category for HDFC BankIndia for the ‘Memories For Life’ campaign.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.