The shortlist for the Outdoor Lions was announced today. India saw a total of 5 entries shortlisted between 3 agencies.
DDB Mudra Group saw two entries in the shortlist. The first was for its “Keep the Traffic Out” campaign for Sennheiser and the second was the “Made for Cricket” campaign for Adidas.
Ogilvy & Mather also had two entries make it to the shortlist, both for its work for School of Life.
The third Indian agency to make its way to the shortlist was Rediffusion Y&R which saw its work for Tata Motors make the cut.
In all, 495 entries were shortlisted in this category. The winners will be announced tomorrow; June 21, 2016.
Meanwhile, the shortlist for Digital Craft Lions was also announced today. However, no Indian agency could make it to the shortlisted 97 entries.