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Cannes Lions 2016: BBDO India takes home bronze in Cyber Lions

23-June-2016
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Cannes Lions 2016: BBDO India takes home bronze in Cyber Lions

Out of 96 total entries, India has bagged one metal in the Cyber Lions category.

BBDO India’s ‘Dads#Share the Load’ case study for Procter & Gamble’s Arielmatic bagged a Bronze Lion under the ‘social purpose’ sub-category.

#ShareTheLoad campaign takes on India's traditionally patriarchal society. The father apologizes to his daughter both for his inability to help with household chores and her husband's role in reinforcing the cliché that a woman's place is in the home.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...