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Cannes Lions 2016: BBDO India takes home bronze in Cyber Lions

23-June-2016
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Cannes Lions 2016: BBDO India takes home bronze in Cyber Lions

Out of 96 total entries, India has bagged one metal in the Cyber Lions category.

BBDO India’s ‘Dads#Share the Load’ case study for Procter & Gamble’s Arielmatic bagged a Bronze Lion under the ‘social purpose’ sub-category.

#ShareTheLoad campaign takes on India's traditionally patriarchal society. The father apologizes to his daughter both for his inability to help with household chores and her husband's role in reinforcing the cliché that a woman's place is in the home.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India