After the no show at Direct Lions, there was some more dampener for India as none of the 33 Indian entries for Cyber Lions have made it to that category’s shortlist. Cyber Lions honours excellence in online digital communications.
In all, 220 entries have been shortlisted in Cyber Lions out of a total of 2,835 entries received from 65 countries. There has been a 9 per cent increase in the number of entries received this year as compared to last year.
Voicing the sentiment of the India camp, Ajay Kakar, CMO - Financial Services, Aditya Birla Group, said, “I am very disappointed with our performance in the Direct and Digital categories. In Direct, we did not win any metal. And in Digital not even a shortlist. Time for some introspection and soul searching? As a country we have been believers and practitioners in Direct for over two decades. And in Digital, we are all excited and talking, about the opportunity. But now, it’s time to score a “goal”. Will 2012 get us the glory? Fingers crossed.”
Nick Law, Executive Vice President and Chief Creative Officer, R/GA, is the Jury president, and Ryan Menezes, Chief Creative Officer, PerceptH, is the jury person from India this year.
The winners of Cyber Lions will be announced on June 22, 2011. The Cyber Lions trophies will be presented during the Cyber, Press and Design Lions Awards Ceremony, which will take place on June 22, 2011 in the Grand Auditorium, Palais des Festivals.